Senior Field Marketing Manager - Snyk Austin, Texas, United States Bookmark Share Print 165 0 0

Listing Description

We’re looking for a Senior Regional (Field) Marketing Manager to support our rapid growth in North America. Working in close collaboration with Sales you will define and execute region-specific programs that drive pipeline growth, net new and expansion revenue and support the overall sales teams’ success. This role will cover our US Enterprise and Mid-Market segments in our West Region. 

Responsibilities:

• Define a strategy and execute the delivery of high-impact marketing pipeline programs including field events, region-specific webinars, roundtables, and regional campaigns both on time and on budget.


• Lead decision making and discretion regarding event and campaign selection and planning in support of regional goals, aligned to the global MQL & pipeline targets.


• Track and analyze the effectiveness of regional marketing campaigns to determine ROI.


• Be an advocate for the sales region / segment you support and help the rest of the marketing department understand their priorities. Carry the flag for your region.


• Vice-versa, be an advocate for the marketing department and help the sales team understand the marketing department's priorities and strategy.


• Drive the relationship, process, and productivity between Marketing, SDR’s and Sales teams to ensure leads are properly routed and followed up in a timely manner.


• Be a data driven marketer; you will deliver consistent lead and pipeline analysis per region / segment to help Sales identify gaps and make plan adjustments to ensure delivery of the right metrics aligned to sales priorities.


• Participate in Sales QBR’s, join weekly forecast calls and be tightly aligned  to the entire Sales organization you support. 


• Act as a program / team lead when applicable, mentoring and guiding Field Marketing Coordinators/Specialists and Managers; help the team execute effectively, pivot as needed, and bring a sense of urgency every day.


• Close collaboration with cross functional team members to deliver effective programs aligned to global / regional targets.


• Flexibility, adaptability and the passion to thrive in a fast-paced environment

Experience:

• 8-10 years+ experience  in delivering, accelerating, and expanding sales pipeline through (field) marketing programs.


• Familiarity with America's B-to-B software market, ideally in a scale-up and / or security environment.


• Experience with delivering marketing programs for the US Enterprise and / or Mid-Market Commercial Sales segments.


• Understanding of how to engage and work with an (inside) sales (SDR) team as well as sales leadership, to support and accelerate them, with a passion for impacting their revenue goals.


• Data-driven mindset and experience with analyzing business / campaign results to provide regional insights and recommendations.


• Eye for identifying trends, fearless of challenging the numbers and ability to look for new opportunities in the market. 


• Comfortable with multi-tasking, for a variety of stakeholders, in a fast-paced environment, and ability to work both autonomously and in a team-setting.


• Proficient (and maybe even outstanding) at using marketing automation and CRM tools such as Salesforce, Looker, EventBrite, Marketo and other similar programs. 


• Excellent communication and presentation skills highly desired.


• Be hands-on, curious and love to explore new domains and technologies.


• Have a strong desire to laugh daily and enjoy your role and co-workers!

Interested?

Please apply below! We care deeply about the warm, inclusive environment we’ve created and we value diversity - we welcome applications from those typically underrepresented in tech. If you like the sound of this role, but are not totally sure whether you’re the right person, do apply anyway :)

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