Performance/Growth Marketing Manager
Sumo Logic is seeking a Performance/Growth Marketing Manager to drive new customer acquisition, optimize and scale our multi-channel paid campaigns, and support various integrated marketing initiatives.
You will be a multifaceted B2B marketer able to manage and optimize the day-to-day paid marketing activities. You will acquire new customers at an efficient CAC. You will be responsible for channel, creative, and landing page optimization.
- Build, measure, and scale omnichannel, integrated marketing campaigns to drive new logo acquisition.
- Own the optimization and management of the Google paid search program, including structure & targeting improvements, search query mining, keyword expansion, landing page testing, and improvement of bid management processes.
- Experience in developing launch plans and driving successful ROI within competitive non-brand categories.
- Apply a growth hacking mentality with scripting, data mining, and technical implementations for optimizing existing and finding relevant keywords to maintain competitiveness in an advanced digital market.
- Maintain and monitor keyword bids, daily and monthly budgets, impression share, quality score, and other important account metrics.
- Proactively research campaign issues and formulate actionable solutions.
- Provide creative ad copy and landing page suggestions.
- Develop channel health scorecards & quarterly QBRs to track paid search performance progress across the global enterprise.
- Proactively find new opportunities for growth and efficiency gains.
- Partner with marketing colleagues to advise and create new landing page design and content, and measure impact on conversion.
- Generate new paid search campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives.
Skills and experience
- 5+ years running Google Ads
- A proven track record of SEM success
- Effective track record of managing over $100k/month in SEM spend.
This is a fully remote opportunity and can be worked from any location in the United States.
Sumo Logic is the pioneer in continuous intelligence, a new category of software, which enables organizations of all sizes to address the data challenges and opportunities presented by digital transformation, modern applications, and cloud computing. The Sumo Logic Continuous Intelligence Platform™ automates the collection, ingestion, and analysis of application, infrastructure, security, and IoT data to derive actionable insights within seconds. More than 2,100 customers rely on Sumo Logic to build, run, and secure their modern applications and cloud infrastructures. Only Sumo Logic delivers its platform as a true, multi-tenant SaaS architecture, across multiple use-cases, enabling businesses to thrive in the Intelligence Economy.
- Citizenship: Not Provided
- Incentives: Not Provided
- Education: Not Provided
- Travel: Not Provided
- Telework: Not Provided