Listing Description

We're looking for an enthusiastic marketing rockstar to build, lead and manage the marketing strategy for the METNA region.

As Regional Marketing Manager, you’ll be a key player in our mission to build Vectra AI for one of our biggest regions.

Reporting to the Snr. Director EMEA Marketing, you’ll bring your passion, business acumen and hands-on mentality to define the regional strategy. You’ll have a great track record of working closely with sales to deliver sales and marketing targets and help us drive pipeline for the business. You’ll also play a big part in partner marketing and be familiar with tactics for engaging and working with a channel eco-system.

• Build the corporate strategy to support the local pipeline generation needs for the METNA region across commercial and enterprise accounts, both direct and with partners


• Fully understand the local sales go-to-market motion, interpret local market dynamics, and develop a robust plan aligned to sales and marketing goals


• Adopt a ‘marketing 360’ approach, leveraging an array of marketing channels and tactics for creative, strategic planning; Vectra owned events, third party sponsorships, direct mail, ABM, digital, PR, social, customer, content etc.


• Track pipeline development, efficiency, and effectiveness


• Provide leadership and input on field requirements for integration into corporate-run marketing programs and campaigns


• Ensure feedback from sales leadership to drive alignment of regional marketing investment, balancing marketing and sales requirements


• Align with our PR agency to drive awareness of the brand, messaging, positioning, and marketing programs

About You

• 5-7 years’ experience. B2B SaaS essential


• Outstanding communication skills with the ability to build cross functional relationships with key stakeholders and closely align with the sales and ADR teams


• Excellent customer-facing skills


• Proficient in Salesforce, Hubspot and Microsoft packages


• Proven ability to juggle and prioritize across simultaneous projects


• Organised and programmatic thinker; ability to develop campaign recommendations and plans


• Ability to analyse data and present results in a digestible manner


• Budget management experience and the associated processes


• A great mix of creative and analytical thinking


• The ability to be proactive, handle some degree of ambiguity, and the challenge of quickly evolving goals


• Previous experience working in cybersecurity, highly desirable


• Be comfortable integrating into a team and building relationships within a remote working environment